By David Mittleman

Changing Appearance of Prescription Drugs Can Lead to Big Consequences

You wouldn’t think it would matter if a generic prescription drug manufacturer decided to tweak the appearance of one of their drugs. Lets say the company wanted to change the shape, size or color of the drug–no big deal, right? Wrong! Recent studies have discovered that something as seemingly innocuous as changing the appearance of a generic prescription drug can result in big consequences for generic prescription drug users, particularly the elderly. Specifically, changing the appearance of generic prescription drugs can result in people not …read more